We're not a real marketing communications agency. But we'll seem real enough when you get here! Shele House® challenges you to lead and manage a network creative agency in Perth, Australia. Working with your team you’ll make decisions that determine the success of Shele House®.

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The decisions are those that managing directors typically face; they all ultimately affect the creative output and financial success of any marcomms agency anywhere in the world. The simulation’s purpose is to give participants agency leadership experience and improve their skills as an effective general manager in the industry.

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Participants are assigned to a team that will jointly be managing director of Shele House® for three simulated years. Each team is assigned a facilitator from the presentation staff, and a single laptop. Each team begins with the same conditions: the same office history, accounts, staff, market, revenues, problems and opportunities.

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Shele House® offers opportunity in a learning environment where it's "safe" to try alternative approaches. It's okay to make mistakes here, and it’s not an individual effort. Creating outstanding work is a team process. The simulation does so by creating an environment of sharing information and applying all team members’ experience and skills.

Most networks choose new managing directors to attend, or those on a fast track for general management outside their own functional expertise: client service directors, regional officers, senior account directors, creative directors, finance directors, and heads of agency planning. A typical group size is 18-24, representing a broad mix of backgrounds and specialties.