Shele
House
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Home of the Agency Leadership Program®
The View From Perth
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AGENCY LEADERSHIP PROGRAM®â€‹
ALP is a four-day senior management program developed to meet the needs of current and aspiring leaders in marketing communications agencies, regardless of discipline. It's pertinent for media agencies, PR agencies, digital agencies, sports marketing agencies, experiential agencies, consumer insight agencies, creative agencies, healthcare agencies-in fact its pertinent to any agency that falls within the marketing compass.
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EXECUTIVE LEADERSHIP PROGRAM®â€‹
We also offer a three day version of Shele House which focuses solely on the Agency Leadership Simulation®. This does not include a personal feedback survey or a leadership case study which are covered on the first day of ALP, but includes the large and small group discussions, application exercises and action planning.
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WHAT SORT OF SCENARIOS ARE COVERED?​
It's important to state that the simulation is constantly updated to keep it relevant to the marcomms industry. Participants need to see their current world reflected in the simulation. Below are some examples of what they'll be tasked with:- ​
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Taking over a new leadership job
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Leading change and developing an agency vision
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Setting meaningful strategic priorities
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Developing and implementing a new business strategy
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Implementing and managing AI within the agency
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Negotiating fees with difficult clients
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Correcting poor performers
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Dealing with the loss of a major client
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Expanding the agency’s offering
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Replacing a key leadership staff member
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Balancing the needs of a local agency within the demands of a holding company ​​​​
WHO SHOULD ATTEND?​
Both programs are designed for senior leadership. As a result agencies or networks choose those on the fast track to senior management positions or those who have just moved into a senior management role. Attendees range from new or potential managing directors/office heads, department heads, client service directors, business directors, regional directors, senior account directors, creative directors, finance directors and strategy directors. A typical group size is 18-24, representing a broad mix of backgrounds and specialties.
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Typical Agendas
ALP ELP
What People Think
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"This training has crossed all benchmarks. Awesome is the only word that comes to my mind when I think of those 4 days, and I am making a conscious effort to apply the lessons learned!"
"I loved the hands-on decision making and finding out the consequences of decisions.”
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"In all my time in the business, this was by far the most challenging training that I have been a part of. You have put together one of the most well rounded management training courses that not only offered real work examples, but challenged us to think introspectively at how we can be better at our jobs.''​
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​"I want to thank you for delivering what I consider to be the best training program in which I have participated during my 20-plus years in this business. The simulation was phenomenal, and sprinkling leadership counsel and training throughout the simulation was hugely valuable.’'​
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"I just wanted to say thank you for a stimulating and hugely enjoyable few days in Milan. I feel I have learnt a lot, both from you, as well as my colleagues from around the network. I will certainly be taking lessons learnt into my every day practice at work. The faculty enthusiasm and sense of humour was great – thank you for all your hard work.
I felt very privileged to be part of the group.''