The Agency Leadership Program® is most commonly a four-day senior management program developed to meet the needs of current and aspiring leaders in marketing communications agencies, regardless of discipline.

 

It is also available in simulation-only form as a three-day Executive Leadership Program.

 

This unique learning event contains no generic content; it is specific to agency situations to develop the skills of industry leaders. The Agency Leadership Program® is based on the concept that leadership and managerial effectiveness drives agency performance, growth and profitability. Here are some of the issues covered:

 

• Leading change and developing an agency vision

• Taking over a new leadership job

• Setting meaningful strategic priorities

• Correcting poor performers

• Dealing with the loss of a major client

• Expanding the agency’s offering

• Getting the right people in the right jobs

• Replacing a key leadership staff member

• Leaving a legacy and identifying a successor

 

All materials and presentations used in the Agency Leadership Program® are industry-specific and address the critical current issues facing marketing communications leaders. These proprietary materials include:

 

• Case studies in agency leadership developed for, and available only to, users.

• Shele House® is the only computer-based tool that allows participants to safely manage an agency for three simulated years.

• Personal feedback using a proprietary, agency-specific feedback instrument.

• Personal coaching on agency leadership

• Customized exercises designed to help participants implement what they've learned.