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About Shele House®

We're not a real marketing communications agency. But we'll seem real enough when you get here! The Agency Leadership Simulation™ challenges you to lead and manage a GlobalComm agency in Perth, Australia. Working with your team, you’ll make decisions that determine how successful your Shele House® will be.


The decisions are those that managing directors typically face; they all ultimately affect the creative output and financial success of any marcomms agency anywhere in the world. The simulation’s purpose is to give you agency leadership and management experience and improve your skills as an effective general manager in the industry.

You’ll be assigned to a team that will jointly be managing director of Shele House for three simulated years. Each team will be assigned a facilitator from the presentation staff, and a computer system. Each team begins under the same conditions: the same office history, accounts, staff, revenues, problems and opportunities.


Shele House offers an opportunity - in a learning environment where it's "safe" to try alternative approaches. It's okay to make mistakes here, and it’s not an individual effort. Creating outstanding work is a team process. The simulation gives you the chance to do so by sharing information and applying all team members’ experience and skills.


Most agencies choose managing directors to attend, or those on a fast track for general management outside their own functional expertise: client service directors, regional officers, senior account directors, creative directors, finance directors, and heads of agency planning. Seminars are limited to 21, representing a broad mix of backgrounds and specialties.

What People Say

“Great mix of discussions as a broad group and 'doing' maintained pace and kept me going all day."


"Simulation technique was awesome."


"Key leadership principles brought to life in an engaging way and reinforced through the simulation."


"Shele House is a truly rewarding and enjoyable experience.

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